This Promotion is intended for viewing and participation in the 50 United States and Washington D.C. only and shall be construed and evaluated according to the laws of the 50 United States and Washington D.C. Please do not enter if you are not a legal resident of, and not located in, the United States or Washington D.C. at time of participation. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS AND OTHER U.S. TERRITORIES AND POSSESSIONS, AND WHERE PROHIBITED BY LAW.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. INTERNET ACCESS REQUIRED.
THESE OFFICIAL RULES APPLY TO THE PROMOTION AND PARTICIPATION OR ENTRY IS DEEMED ACCEPTANCE OF THESE OFFICIAL RULES. BY PARTICIPATING, PARTICIPANT AGREES TO BE BOUND BY THE DECISIONS OF THE SPONSOR, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS. ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
HOW TO ENTER: NO PURCHASE NECESSARY. Sponsor will make a series of posts on X, each including copy with a call to action to participate in the Promotion (each a “Sponsor Post”). Participation during the Promotion Period requires that you repost the Sponsor Post on X, which will prepopulate with @Lays, #LaysSBLX, and #entry. You may also add a response to or complete the call to action in the Sponsor Post before reposting, but your repost or post must contain the following elements for a valid entry: @Lays, #LaysSBLX, and #entry (each an “Entry Post”). A valid entry must include BOTH hashtags (#LaysSBLX AND #entry) AND tag @Lays. If any potential entry is missing any of these three elements, the entry will be deemed an invalid entry. After submitting a valid Entry Post, you will receive one (1) Game Play into the Instant Win Game (as described in Rule #6, below). Sponsor’s profile bio on X will include a link to these Official Rules.
To be eligible, your Entry Post must also:
Your X profile must be public and/or unprotected and viewable by the Sponsor and its Administrator and allow direct messages from anyone so that you may be contacted by Administrator if you are selected as a potential winner.
Entry submission must be manually key stroked and/or manually entered by the individual entrant; automated and/or repetitive electronic submission of Entries (including but not limited to Entries made using any script, macro, bot or promotional service) will be disqualified and transmissions from these or related social media accounts or IP addresses may be blocked. If it is discovered that an entrant used multiple social media accounts, for the purpose of obtaining more than the permitted number of Entries, such persons will be disqualified and all of their Entries shall be deemed invalid and any prize awarded to them shall be forfeited.
Incomplete, deceptive or garbled Entries are not eligible. Sponsor is not responsible for misspellings, typographical errors, or other issues that may affect the ability to locate or record an Entry.
The name of the person submitting the Entry must be the authorized account holder of the X account used to enter, otherwise the Entry may be deemed void. In the event of a dispute over the identity of a potential winner, the Entry will be declared made by the authorized account holder of the social media account used during the entry process. The potential winners may be required to provide identification sufficient to show that they are the authorized account holder of such account. “Authorized account holder” is defined as the natural person who is assigned an X account.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges. Mobile entry is not required to submit an Entry or win a prize in this Promotion.
Further, Sponsor will disqualify any participants who have a prohibited word match (for example, obscenities) found in their @handle, display name, or Post text, as determined by Sponsor in its sole discretion.
Any Entry Post that does not follow the above format and requirements (as determined by Sponsor in its sole and absolute discretion) may be discarded, will not be eligible for this Promotion, and will not receive a Game Play/Entry. Sponsor reserves the right to waive entry requirements in its reasonable discretion.
All Entry Posts and associated Game Plays are subject to verification at any time and for any reason. Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Promotion; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Entry Post submitted (or purportedly submitted) for the purposes of this Promotion; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Promotion in accordance with these Rules.
If you do not have Internet access via a personal computer, your local library or Internet café may be able to provide access to the Internet and a number of Internet service providers and other companies offer free email accounts. Standard messaging and/or data rates apply to participants who submit an Entry Post via a wireless mobile device. Wireless service providers may charge for airtime for each standard message sent and received. Please call your service provider for pricing and service plan information and rates before mobile device participation.
Limit: maximum of two (2) Entry Posts per person/X account during the entire Promotion Period. This means that you may either enter twice in any one (1) of the four (4) Entry Periods as defined in Rule #6, below, or you may enter once in each of two (2) of the four (4) Entry Periods. Do not send more than two (2) Entry Posts in total. You may only use your one (1) personal X account to participate in this Promotion. Participants may not enter with or register multiple accounts nor may Participants use any other device or artifice to enter in excess of the entry limitations stated herein. If it is discovered that you have attempted to enter more than once using multiple identities, accounts or email addresses, all of your Game Plays will be declared null and void, and any prize you might have been entitled to will be forfeited. Automated Entry Posts or any automated means of online Game Play are prohibited, and any use of automated devices will cause disqualification. Entry Posts that do not meet the requirements set forth in these Official Rules may be automatically disqualified, and may not be eligible to win a prize, in the sole discretion of the Sponsor.
Instant Win Prizes awarded in the Promotion are randomly time seeded throughout each Entry Period (as defined in Rule #6 below) of the Promotion Period and awarded to the person who plays on or after the time the prize is randomly seeded. The time of day when you play the game during the applicable Entry Period, as recorded by the Instant Win game engine technology, and the number of Game Plays received will solely determine whether or not you are a Potential Winner.
After submitting a valid Entry Post, a winning message will be sent to you by @Lays, via X, if you are a potential winner of an Instant Win Prize (each a “Potential Winner” and, if verified, “Winner”) to the Account used to submit the applicable Entry Post. If you are not a Potential Winner, a losing message will be sent. No message will be sent to participants whose Entry Post has been disqualified due to having a prohibited word match found in their @handle, display name, or Post text, as determined by Sponsor in its sole discretion.
Each Potential Winner is solely responsible for ensuring their Account settings are set to be able to receive such notification messages, monitoring their Account for such notification messages and following all instructions contained in such notification messages, failing which, they may be disqualified (as determined by the Sponsor in its sole discretion).
SUBMISSION REQUIREMENTS: BY SUBMITTING AN ENTRY POST, YOU WARRANT AND REPRESENT THAT THE ENTRY POST COMPLIES WITH ALL CONDITIONS STATED IN THESE RULES AND THE X TERMS OF SERVICE AND X RULES. THE PROMOTION ENTITIES (DEFINED BELOW) WILL BEAR NO LIABILITY WHATSOEVER REGARDING THE USE OF ANY ENTRY POST YOU SUBMIT. THE PROMOTION ENTITIES (DEFINED BELOW) SHALL BE HELD HARMLESS BY YOU IN THE EVENT IT IS DISCOVERED THAT YOU HAVE DEPARTED FROM OR NOT FULLY COMPLIED WITH ANY OF THESE RULES.
As determined by the Sponsor, in its sole discretion, Entries must meet the following guidelines: (i) Must comply with these Official Rules; (ii) Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, political, professional or age group, profane or pornographic, contain nudity or any materially-dangerous activity; (iii) Cannot promote alcohol, marijuana, illegal drugs, tobacco, vaping products, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (iv) Cannot be obscene or offensive, endorse any form of hate or hate group; (v) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities; (vi) Cannot defame, misrepresent or contain disparaging or slanderous remarks about Sponsor, its customers or its products, or other people, products or companies; (vii) Cannot contain third party trademarks, logos or trade dress owned by others (except Sponsor’s trademarks, logos or trade dress), or advertise or promote any brand or product of any kind (except Sponsor’s products), without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; (viii) Cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by Sponsor) without permission; (ix) Cannot contain background artwork, unless it is an original work of the entrant; (x) Cannot contain any music, regardless of ownership; (xi) Cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than the entrant; (xii) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; and (xiii) Cannot depict, and cannot itself, be in violation of any law.
If you think that any Entry infringes your intellectual property rights, please follow the notification guidelines as stated herein. Frito Lay North America, Inc. investigates notices of alleged infringement and takes appropriate actions under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c) ("DMCA"). Frito-Lay’s Designated Agent to receive notifications of claimed copyright infringement is: By Mail: Jeanette Zimmer, 7701 Legacy Drive, Plano, Texas 75024. By Email: copyrights@pepsico.com. Your notice of claimed infringement must include the following information: (i) A physical or electronic signature of a person authorized to act on behalf of the copyright owner; (ii) Identification of the copyrighted work claimed to have been infringed; (iii) Identification of the material that is claimed to be infringing or to be the subject of the infringing activity, and that is to be removed or access to which is to be disabled, as well as information reasonably sufficient to permit us to locate the material; (iv) Information reasonably sufficient to permit us to contact the copyright owner, such as an address, telephone number, and, if available, an electronic mail address; (v) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or applicable law; and (vi) A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner. For more details on the information required for valid notification, see 17 U.S.C. 512(c)(3). Under the DMCA, claimants who make misrepresentations concerning copyright infringement may be liable for damages incurred as a result of the removal or blocking of the material, court costs, and attorneys' fees.
ENTRIES POSTED TO SPONSOR’S ASSETS (IF ANY) WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to entrants. Sponsor reserves the right to waive the entry requirements set forth herein in its sole discretion.
All of the foregoing shall be in Sponsor’s sole discretion.
INSTANT WIN PRIZES* (33 available): Any Instant Win Prizes that are not played for in one Entry Period will be randomly seeded in the next Entry Period:
| Entry Period (#) | Entry Period name | Entry Period start and end times (all on February 8, 2026) | Prize available | Number available* | Approximate Retail Value (“ARV”) of prize | Total ARV |
|---|---|---|---|---|---|---|
| 1 | PRE-GAME / PRE-KICK | Starts at 1:00:00 PM ET and ends at 6:29:59 PM ET | $1,000.00 cash** | 25 | USD $1,000.00 | USD $25,000.00 |
| 2 | Q1 – Q2 | Starts at 6:30:00 PM ET and ends at 7:59:59 PM ET | $5,000.00 cash** | 4 | USD $5,000.00 | USD $20,000.00 |
| 3 | HALFTIME | Starts at 8:00:00 PM ET and ends at 8:14:59 PM ET | $10,000.00 cash** | 3 | USD $10,000.00 | USD $30,000.00 |
| 4 | Q3 – Q4 | Starts at 8:15:00 PM ET and ends at 9:45:00 PM ET | $25,000.00 cash** | 1 | USD $25,000.00 | USD $25,000.00 |
*The number of Instant Win Prizes available to be awarded decreases as prizes are played for and/or won throughout the Promotion Period.
**Awarded as a check payable to Winner
The odds of winning an Instant Win Prize depend on the total number of eligible Game Plays received during each Entry Period of the Promotion Period and the time they are received.
Total ARV of all of prizes available to be won: USD $100,000.00
Limit: one (1) prize per person/X account during the Promotion Period.
Prizes are not transferable and must be accepted as awarded, with no substitutions of any kind, except by the Sponsor, who reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion.
Winners will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes received, regardless of whether they, in whole or in part, are used. For prizes valued at $2,000 or more, the actual value of such prize will be reported for tax purposes as required by law. Each winner of a prize valued at $2,000 or more will be required to provide Sponsor with a valid social security number before such prize will be awarded for tax reporting purposes. An IRS Form 1099 will be issued in the name of each winner of such prize for the actual value of the prize received. Winners are responsible for all applicable federal, state, local sales and income taxes and any costs, expense(s), or fees whatsoever in connection with the full ARV of the prize awarded to them.
WINNER NOTIFICATION AND HOW TO CLAIM YOUR PRIZE:The “win” notification sent by @Lays via X to Potential Winners will include instructions on how to claim the prize, and a button with a link to send a Direct Message to the Sponsor’s representative. Potential Winners must click on the link to respond via Direct Message within 48 hours from the time that such notification is sent by Sponsor or its agent, or the Instant Win Prize will be forfeited (as determined by the Sponsor in its sole discretion). Potential Prize Winners may be required to execute and return an Affidavit of Eligibility, a Liability Release , a W-9 form, and, where lawful, a publicity release, within five (5) business days from the time it is postmarked as having been sent by the Sponsor or its representative; otherwise, at the Sponsor’s sole discretion, the prize may be forfeited and, at the Sponsor’s sole discretion, the prize may be awarded to an alternate winner. If a Potential Prize Winner is found to be ineligible or not in compliance with these Official Rules, declines to accept a prize, or if Sponsor is unable to contact a Potential Prize Winner within 48 hours, or in the event that a prize notification or prize is returned undeliverable, the prize may be forfeited at the Sponsor’s sole discretion. Potential Prize Winners may be required to furnish proof of identification.
Allow 3 - 4 weeks for verification and confirmation of your prize. Promotion Entities shall not be held responsible for any delays in awarding a prize for any reason outside of their control. Prizes will only be delivered to verified Winners. Any unclaimed instant win prize will not be awarded. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of participants.
BY SUBMITTING AN ENTRY OR ACCEPTING A PRIZE, ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY OR LIKENESS MAY BE POSTED ACROSS ANY OR ALL OF SPONSOR’S DIGITAL AND SOCIAL ASSETS, AT SPONSOR’S DISCRETION. Submission of an Entry or acceptance of a prize grants Sponsor and its agents the right to publish, use, adapt, edit, publicly perform and/or modify such Entry in any way, in any and all media, including for use in advertising and marketing, without limitation, and without consideration to the Entrant. Subject to applicable law, winners hereby expressly grant to the Promotion Entities and their respective successors, assigns, sublicensees and designees, the irrevocable right to use and publish their name, social handles, likeness (photographic or simulated), voice, biography and place of residence for all purposes, including, without limitation, advertising, marketing, promotional and publicity purposes in connection with this Promotion (“Advertising”), in any and all media now or hereafter devised, worldwide, in perpetuity, without any form of notice, permission or any amount or kind of compensation, except for the awarding of the prize(s) to the winner(s). All copyright, trademark or other intellectual property rights in such Advertising shall be owned by Sponsor and/or its licensors, and the winner hereby disclaims and waives any claim of right to such Advertising. Such Advertising shall be solely under the control of Sponsor and/or its licensors, and the winner hereby waives any claim of control over the Advertising content as well as any possible claims of misuse of winner’s name, likeness or voice under contract, tort or any other theory of law.
BY PARTICIPATING IN THIS PROMOTION, EACH PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE PROMOTION, WILL BE RESOLVED INDIVIDUALLY, BY BINDING ARBITRATION, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) PARTICIPANT'S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND PARTICIPANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY PARTICIPANT.
The arbitrator’s decision and award are final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Promotion shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in the State of Texas. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in the State of Texas. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of entrant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. This Promotion is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT PARTICIPATE IN THIS PROMOTION IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES.
However, if any provision of the these Official Rules or the application of any such provision to any person or circumstance shall be declared to be invalid, unenforceable or void, such decision shall not have the effect of invalidating or voiding the remainder of these Official Rules, it being the intent and agreement of the parties that these Official Rules shall be deemed amended by modifying such provision to the extent necessary to render it valid, legal and enforceable while preserving its intent or, if such modification is not possible, by substituting therefore another provision that is valid, legal and enforceable so as to materially effectuate Sponsor’s intent.